To celebrate yesterday’s release of The End of That, Paste is premiering the new official music video for Lightshow.
The video is a collaboration between producer Doug Karr and director Mitchell Hart who work on visual media together in New York. Hart explains the video as a commentary on contemporary media consumption: “There’s so much information coming at us at any given moment … as a result we’re moving further away from appreciating the specifics of any given piece of media.” Hart used the actual multi-track recordings to generate large data sets based on the audio files. Each track was analyzed through a series of code snippets and plugins to get what you see on screen. “A true combination of data visualization and cinematic production make this video unique.”